Originally launched as a hobbyist project to develop software for media center enthusiasts, Plex incorporated as a startup 10 years ago this December. This goal of becoming the premier destination for consumers’ digital media needs has been a long time coming for Plex. A Masterplan for Digital Media, 10 Years in the Making “75-85% of the content you care about, you’ll get in one beautiful app,” Valory said. However, they are confident that they’ll be able to serve up much of the rest, including movies, TV shows, podcasts, news and webisodes. Plex executives know that they will never be able to offer access to everything you might want to watch - Netflix originals in particular will likely not be available any time soon. “This is going to be the one place for the media that matters most to you,” added the company’s vice president of marketing Scott Hancock. “You shouldn’t have to go to a lot of different apps to get the content you care about,” said Plex CEO Keith Valory in a recent conversation with Variety.
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